Robert K. Logan, Emeritus Professor at Toronto University (Canada) talked on November 4, 2008, at the e-week of the University of Vic (Spain), and show his point of view on new media. Refreshing Marshall McLuhan’s ideas (especially those contained in Understanding Media), using his methodology, Logan explained the 14 characteristics of new media: to McLuhan’s classic ones, Logan adds portability (and time flexibility), convergence of media, interoperatibility, aggregation of content, convergence of producers and consumers, social collectivity and collaboration, remix culture, and transition from products to service.
In Logan’s opinion, the involvement with others increases with new media. Decentralisation of media systems contributes as well. Considered as extensions of mind, there is another difference between the press and the new media: printed press -said Logan- created nations and nationalism; Internet, on the other hand, creates world communities.
Asked whether new devices like e-book readers are changing our approach to information, Professor Logan answered that devices need to add readibility, searchability, the possibility of writing on the margins, and share contents with other readers.
Robert K. Logan is the author of many books and articles, including The Sixth Language: Learning a Living in the Internet Age and Understanding New Media.