The impact of recession on European media

edjsA recent study titled European Digital Journalism Study, based on a survey done amongst 350 journalist of seven European countries reveals the enormous impact that the recessions has had on the media -specially on advertising. The study shows also the pressure the journalists are living to adapt themselves to an ever growing channel abundance -Twitter mentioned as an example: 62% of the British journalists use it, and only 12% of the Spanish ones. Exclusive have become more important, that is the opinion of 41,25% of the journalists asked.

The survey, carried on for the second year by a communication agencies alliance (Oriella PR Network), remarks how the PROs need to think like journalists and see the Internet as a challenge for journalism.

The study has been compared to another one carried out by a team of the University of Leipzig conducted by professor Ansgar Zerfass. “Journalism in Europe is facing turbulent times” -says professor Zerfass-, journalist predict “a sharp decline of printed media” and 75% of them think they will be forced to adopt new routines. More than 58% of the journalists who have answer to the European Digital Journalism Study think that the number of printed media will shrink dramatically, almost 55% of them think that the editorial quality will erode because of the lak of resources, and, at the same time, 52,26% of the journalists of the UK, Belgium, Spain, Sweden think that “online media are still far from being profitable business models”

“It is time to change the mindset”, concludes professor Ansgar Zerfass.

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